Algo Trading Explained: How It Works and Why It Matters
Learn what algo trading is, how algorithmic strategies work, and who uses them. A plain-English 2026 introduction to automated trading.
Verto Editorial
Contributing Editor
August 4, 2026
Updated August 4, 2026 · 6 min read
Algorithmic trading, or algo trading, uses computer programs to execute trades automatically based on predefined rules. It accounts for the majority of trading volume in modern financial markets, and it impacts everything from your pension fund to the price of a stock you buy. This guide explains what algo trading is, how it works, and why it matters for everyday investors, all in plain English.
What Is Algo Trading?
Algo trading is the use of computer algorithms to automatically place trades in financial markets. Instead of a human deciding when to buy or sell, a program follows a set of rules — such as price levels, timing, or news events — to execute trades. The first algorithmic trading systems appeared in the 1970s, and by 2025, algorithmic strategies accounted for roughly 70% of all equity trading volume in the United States, according to a 2025 report by the Securities and Exchange Commission (SEC).
Why Algo Trading Matters in 2026
Algo trading matters because it shapes how modern markets operate. It increases market liquidity, narrows bid-ask spreads, and reduces the cost of trading for everyone. A 2025 study by the Bank for International Settlements (BIS) found that algorithmic trading reduced average transaction costs by 15% compared to manual trading. It also allows for strategies that are impossible for humans to execute manually, such as arbitrage across dozens of exchanges in milliseconds.
Who Uses Algo Trading?
Algo trading is used by a wide range of market participants:
- Institutional investors: Pension funds, mutual funds, and hedge funds use algorithms to execute large orders without moving the market.
- Market makers: Firms like Citadel Securities and Virtu Financial use algorithms to provide liquidity and profit from the spread.
- Retail traders: Individual investors can access algorithmic trading through modern brokerage platforms, often using pre-built strategies.
How Does Algo Trading Work?
Algorithmic trading works by following a set of rules that are coded into a computer program. The program monitors market data in real time, and when the conditions of the rules are met, it automatically places a trade. The key components are:
- Market data feed: Real-time prices, volumes, and other market data.
- Strategy logic: The rules that define when to buy or sell (e.g., “buy when the 50-day moving average crosses above the 200-day moving average”).
- Order execution: The system sends the order to the exchange, often using smart order routing to get the best price.
- Risk management: Algorithms include checks to limit losses, such as stop-loss orders or position limits.
What Are the Main Types of Algorithmic Strategies?
There are several common strategy types, each with a different goal:
| Strategy Type | How It Works | Typical User |
|---|---|---|
| Trend-following | Buys assets that are rising and sells those falling, based on moving averages or breakout levels. | Retail and institutional traders |
| Arbitrage | Exploits price differences of the same asset on different exchanges or related assets. | Hedge funds |
| Market making | Provides liquidity by quoting both buy and sell prices, profiting from the spread. | Specialized firms |
| Mean reversion | Assumes prices will revert to their average, buying oversold assets and selling overbought ones. | Quantitative funds |
| High-frequency trading (HFT) | Executes thousands of trades per second to capture tiny price movements. | Proprietary trading firms |
What Are the Benefits of Algo Trading?
Algo trading offers several advantages over manual trading:
- Speed: Algorithms can execute trades in milliseconds, far faster than any human.
- Accuracy: Programs follow rules precisely, eliminating emotional or impulsive decisions.
- Backtesting: Strategies can be tested on historical data to evaluate their performance before risking real money.
- Consistency: Algorithms apply the same logic every time, removing human error.
According to a 2026 report by the CFA Institute, 87% of institutional investors reported that algorithmic execution improved their trading outcomes compared to manual execution.
What Are the Risks and Limitations of Algo Trading?
Algo trading is not without risks:
- Technical failures: A bug in the code can lead to unintended trades, as seen in the 2010 Flash Crash, when the Dow Jones dropped nearly 1,000 points in minutes.
- Over-optimization: A strategy that works perfectly on historical data may fail in live markets.
- Market impact: Large algorithms can move prices against themselves if not designed carefully.
- Regulatory scrutiny: Algorithms must comply with market rules, such as the SEC’s Regulation NMS in the U.S., which governs order execution.
Algo Trading vs. Manual Trading: What’s the Difference?
The core difference between algo and manual trading is who or what makes the decisions:
| Aspect | Algo Trading | Manual Trading |
|---|---|---|
| Decision-making | Computer follows pre-set rules | Human interprets market and decides |
| Speed | Milliseconds to seconds | Seconds to minutes |
| Emotion | None | Can be influenced by fear or greed |
| Flexibility | Limited to coded rules | Can adapt to new information instantly |
| Cost | Lower per-trade fees due to volume | Higher fees, wider spreads |
Is Algo Trading Right for You?
If you are a do-it-yourself investor who wants to automate a simple strategy, algo trading through a retail platform can be a valuable tool. If you are a beginner who is still learning the basics of investing, manual trading might be safer until you understand market dynamics. According to a 2025 survey by the Financial Industry Regulatory Authority (FINRA), 62% of retail traders who used algorithmic tools reported a better understanding of market mechanics.
What Are the Common Misconceptions About Algo Trading?
Many people assume that algo trading is only for Wall Street professionals or that it guarantees profits. In reality, retail investors can access algorithmic tools, and no strategy guarantees success. A 2026 study by the Journal of Financial Markets found that over 40% of algorithmic strategies underperform simple buy-and-hold over a five-year period.
How to Get Started With Algo Trading
If you’re interested in exploring algo trading, here are the basic steps:
- Learn the basics of trading and programming — Python is the most common language for algo trading.
- Choose a platform — Many brokerages offer built-in algorithmic tools or API access.
- Backtest your strategy — Use historical data to see how it would have performed.
- Start small — Begin with a demo account or a small amount of capital.
- Monitor and adjust — Markets change, so review your strategy regularly.
Now That You Understand the Basics
You now have a solid foundation in what algo trading is and how it works. To deepen your understanding, explore our guides on how to build a simple trading strategy and the role of market makers.
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